Search for Missing Children Campaign (Hope-Tape)
On May 25, 2020, to commemorate the International Missing Children’s Day, we launched the Hope-Tape campaign with the National Police Agency, Postal Service, and Cheil Worldwide Inc. Hope-Tapes, box tapes with photos and information of a long-term missing children, are used on regular delivery boxes so that more people can become aware of the missing children. An additional pair of eyes can increase the chance of these children being found. Originally planned as a one-time campaign, we have worked with our partners to continue using the Hope-Tape in the ongoing hope that these children will be found and reunited with their families.